< backEntrepreneurship in Sport.

 case_study_worcester.pdf

This case study provides an overview of the development and delivery of an undergraduate module 'Entrepreneurship in Sport' and evaluates its impact on students' employability.  This Level 3 module has been piloted with two cohorts of students (2005/6 and 2006/7) studying for the BSc Sports Studies at the University of Worcester.  A key aim of the module is to develop students' entrepreneurial capabilities and, thus enhance their problem-solving skills, readiness for change, creativity and self-confidence – all key employability attributes (Henry et al, 2003; Yorke and Knight, 2006). The module runs over a 15 week semester and includes a combination of lectures, small group seminars and on-line tutorials.  Taught sessions draw on innovative and creative means of engaging students in the learning process.  Assessment on the module consists of an individual written case study, a group presentation ('pitch') of a business idea made to a panel of entrepreneurial 'experts', and a personal statement outlining competencies and capacity for entrepreneurship.

 Data on impact has been gathered using a variety of self assessment tools and questionnaires. Findings indicate that students studying on the module showed an overall improvement in motivation for study, an increase in personal self-esteem and the development of a range of 'enterprise' skills.  Student feedback was very positive and several stated that the module had opened up career possibilities that they had previously not been aware of. Tutors felt that students were able to better articulate their employability skills and also reported that the module has been significantly developmental for them as educators.  Adapting generic teaching and learning materials on entrepreneurship for the sport subject area has been challenging but has proven important for student engagement with the module. 

Karen Bill.
University of Worcester.

Use the above link to see the full case study report.